On Tuesday, Idea Cellular unveiled a ‘seamless recharge’ feature, designed to enhance the convenience of prepaid subscribers when recharging their mobile numbers. This innovative feature, exclusive to the My Idea app and Idea’s official website, streamlines the recharge process by providing custom links through app notifications and text messages, eliminating multiple steps. Idea asserts that this proprietary feature is an industry-first initiative.
To simplify recharging, Idea will disseminate special offers and details of new packs through app notifications and text messages, accompanied by custom links. When users tap these links, they are directed to the payment platform, completing the transaction without the need to manually enter mobile numbers and pack values.
Sunil Tolani, Digital Head at Idea Cellular, highlighted the customer-centric nature of this innovation, aiming to expedite and simplify the recharge experience for consumers. He emphasized that customers can seamlessly recharge with the recommended MRP directly from the message sent by Idea, labeling this innovation as an industry first.
In a conversation with Gadgets 360, an Idea spokesperson mentioned that this new feature is part of a broader web revamping initiative. Other services introduced include free home delivery of Idea postpaid SIM, personalized and recommended packs, cashback offers for digital wallet usage, and real-time network coverage status through the My Idea Network microsite.
With nearly 200 million subscribers across India, Idea Cellular is striving to compete with rivals such as Bharti Airtel and Reliance Jio, both introducing new packs to maintain their leadership positions. According to a recent report by the Telecom Regulatory Authority of India (TRAI), Idea added almost 3.20 million new subscribers in the country in November of the previous year.
